Coffee beans are an agricultural product. They are grains/fruits that grow on a tree – they are not produced in a factory somewhere.
Like all agricultural foods, Coffee beans are best when prepared fresh . At maximum freshness, just a few days after roasting, the sugars are sweet, the natural oils bring out vibrant flavors, the acids are crunchy and balanced, and there is very little bitterness.
However, the grains begin to decompose quickly, after a while. Sugars disappear, oils evaporate, acids break down into bitter compounds, and the flavor once clear becomes faint and indistinguishable.
This loss of flavor and freshness can affect the fullness of your daily coffee, which means it's harder to truly appreciate coffee and truly enjoy the moment of enjoying it.
Here is the rule: Coffee beans are only fresh 2-3 weeks after being roasted . Pre-ground coffee? It only has 20-30 minutes of maximum freshness before it starts to degrade rapidly.
Here's how to know How fresh is the coffee Before you commit to buying a bag:
Avoid bags " Consume before ”. The beans are always valid for a few months in the future, which means that the manufacturer is trying to make you believe that the beans have maximum freshness for months, not weeks.
Look for the marked bags " roasted at date ”. The roasteries who publish the exact date on which the coffee was roasted are not afraid to tell you the truth. This is the mark of a transparent, quality toaster.
The best is fresh. Always.
